DC Comics Reveals Its New Identity

DC Entertainment unveiled the redesigned logo for its comics line, with a peel back effect going from the D to reveal the C underneath. This follows the company's re-branding of their entire line of comics under The New 52 banner, which not only revamped the origin stories for all their iconic superheroes like Superman, Batman, Wonder Woman, and Green Lantern, but reset the issue numbers odometer back to one. Considering Action Comics has been an ongoing title since 1938, and recently hit milestone issue #900, that was a lot of back story to kick to the curb.

“It’s a new era at DC Entertainment and the new look reflects a dynamic, bold approach while at the same time celebrates the company’s rich heritage and robust portfolio of characters,” said John Rood, EVP of Sales, Marketing and Business Development for DC Entertainment in a released statement.

The new logo is certainly less flashy and reflects a modern corporate feel. Its design steps far away from the two previous versions probably most familiar to today's fans.

“It was just a few months ago that Superman, Batman and many of our other Super Heroes were updated when we launched DC Comics – The New 52 and now it’s time to do the same for the company’s identity while remaining true to the power of storytelling which is still at the heart of DC Entertainment.

DC Comics derives its initials from the Detective Comics title, where Batman made his first appearance in issue #27 in 1939. Superman is considered the first modern day costumed superhero, debuting in Action Comics #1, when the company was under the National Comics banner.

Besides residing in its traditional space on the top left corner of comic book covers, the new logo will be integrated into graphic novels as well as web platforms, film, television, video games, and animated releases. It additionally can be adjusted to suit each specific title for better incorporation, whether it be Batman's color scheme, Green Lantern's glow, or a hint of the Watchmen blood spattered button.

DC Entertainment's gamble with the relaunch in September has so far proved to be a winner. The new life injected into their lines resulted in DC getting some of the highest purchases for 2011. Despite some initial backlash from loyal fans, sales of the rebooted titles have turned in solid numbers for a dwindling market that is finding a new audience in the digital age with downloadable versions available the same day the books hit the shelves in comic book stores.

  

SOURCE: DC Comics